NVIDIA Reportedly Increases Prices of GDDR6 and GDDR7 Memory Kits for RTX GPUs

NVIDIA Implements New GPU Kit Price Increases Affecting GDDR7 and GDDR6 Memory

NVIDIA has recently informed its add-in card (AIB) partners of another round of GPU kit price increases, now impacting both GDDR7 and GDDR6 memory modules. This adjustment is not limited to the latest Blackwell-based graphics cards, but also extends to older GeForce models that continue to utilize GDDR6 memory. The information, initially reported by BenchLife and relayed by VideoCardz, follows a similar price hike for the RTX 5090 and RTX 5090D V2 that occurred in May.

Typically, NVIDIA supplies its board partners with GPU and VRAM bundled together as a kit. When the cost of memory rises, AIBs are often compelled to reflect these increases in the final retail pricing of graphics cards. According to BenchLife, partners are also experiencing higher expenses for coolers, printed circuit boards (PCBs), and packaging materials. However, these additional costs are reportedly less significant compared to the increases driven by memory prices.

Impact on RTX 50 SUPER Series and Memory Costs

The RTX 50 SUPER series is also affected by these changes. Previous reports have indicated that the launch of these cards has been delayed, in part due to the high cost of 3 GB GDDR7 memory modules. Industry sources reveal that each 3 GB GDDR7 module is priced between $60 and $70, which is approximately three times the cost of a 2 GB module, typically around $20. This substantial price difference adds a notable premium to the SUPER series cards, especially since the RTX 5070 SUPER was expected to feature 18 GB of memory, while the RTX 5070 Ti SUPER and RTX 5080 SUPER were planned to include 24 GB of GDDR7 memory each.

Over the past year, GPU prices have already climbed by 20-30% compared to previous levels. The latest round of kit price increases signals continued upward pressure on graphics card pricing. While previous-generation cards using GDDR6 memory had been less affected by these cost hikes, the current changes suggest that even these models will now face higher prices.